AMC moviegoers will be able to cash in on a major discount at the theaters every Wednesday starting this summer.

The theater chain announced on May 12 that it will be offering 50% off movie tickets every Wednesday starting July 9 for members of AMC Stubs , the company's loyalty program for customers.

AMC Stubs is free to join and offers existing rewards and discounts, including reduced rates on Tuesdays.

As part of the new 50% off Wednesdays promotion, AMC Stubs members will get half off the base price for adult-evening tickets all day long. The deal will be available at all AMC locations around the country.

AMC Chairman and CEO Adam Aron said in a statement that the company "could not afford to have made this change to our ticket pricing strategy until the box office showed true

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