Target is making another play at incentivizing its highest reward tier by offering markup-free prices on same-day delivery items from a score of popular retailers via its ecommerce shipping site, Shipt.

Previously, a member of the Minneapolis-based retailer’s highest membership tier, Circle 360, would pay more for a speedy delivery of third-party sellers’ goods. Now more than 100 of those sellers will have the same price as in-store items.

Similar to before, Circle 360 members will have to exit the Target app to access Shipt’s platform. Members can then enter their Circle 360 login into the Shipt app to access the new perk without signing up for other retailers’ membership programs.

“In a time when consumers are looking to save both time and money, Target and Shipt are shaping a one-of-

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