When OpenAI released ChatGPT in late 2022, many described it as an “iPhone moment” for artificial intelligence technology.

On Wednesday, OpenAI took the analogy to the next logical step by hiring the creator of the Apple iPhone as part of a $6.5 billion acquisition that holds the potential to create an entirely new way for people to interact with AI technology.

OpenAI said it has acquired io, a startup founded by former Apple design chief Jony Ive. Ive and his team will now join OpenAI and lead creative and design work including on AI-powered computers, adding an intriguing new line of business for what has become an artificial intelligence powerhouse.

“The io team, focused on developing products that inspire, empower and enable, will now merge with OpenAI to work more intimately with t

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