Country singer Martina McBride is the latest entertainer to testify on Capitol Hill for the need for proposed legislation to protect individuals voices and likenesses from unauthorized use, including in AI deepfakes .
A coalition of unions and guilds, studios and record labels are pushing for passage of the No Fakes Act , which gives individuals the right to authorize the use of their voice and likeness in digital replication.
At a Senate Judiciary subcommittee hearing this afternoon, McBride warned that without action, the livelihoods of younger artists could be at risk and established performers like her would face damage to their reputations.
In her own case, she pointed to her works that touch on problems like domestic violence.
“Many fans have told me that the song ‘Independ