As skin matures, applying foundation becomes more than just a step in a makeup routine—it becomes an art form. Fine lines, dryness, and a loss of elasticity mean that products behave differently on the skin, and traditional techniques might not deliver the same flawless results. That’s why makeup expert Camille Cowher, known for her tutorials tailored to mature skin, is showing women how to master foundation for an even, natural finish that enhances, rather than hides.

In a recent video , Cowher walks viewers through her go-to method for applying foundation to aging skin.

1. Skin prep

She starts by emphasizing the importance of skin prep. “Hyaluronic acid is like a moisture magnet,” she explains, applying it to damp skin. “You want to make sure you're applying it to damp skin in ord

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