If the weirdly endearing Labubu just popped up on your social media feeds, you’re not alone. But Labubus have been on a steady rise to fashion fame for a while now, evolving from a collector’s item into an in-demand style accessory.

These little monsters are popping up all over the place, but you’ll often see them latched onto the straps and zippers of bags. They’re leveling up street style, and like sneakers , becoming just as coveted. They’re sold out online, hard to come across in stores, and going for much higher prices on resale sites. And beware of fakes, nicknamed Lafufus.

Below, we’ve compiled everything you need to know about the beloved Labubu, including where to get them, how to style them, and why we’re so engrossed in them.

What is a Labubu?

Beijing-based retailer POP MA

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