‘Heat-Not-Burn’ Tobacco Products Fuel Hopes to Roll Back Cigarette Smoking

There is an international business that has launched a tobacco product in the United States that it hopes will “end cigarette smoking for good.”

The surprising part: That company is Philip Morris International.

Stacey Kennedy, President Americas & CEO of PMI U.S. Business, believes it has the right technology to do it.

Kennedy was in Miami earlier this month as part of the U.S. launch of PMI’s IQOS device, a “heat-not-burn” tobacco product that replicates the smoking experience but with far less health risk. By heating the tobacco without burning it, the devices release an aerosol, rather than smoke, delivering nicotine with fewer harmful chemicals.

PMI spent $14 billion on the research and development of IQOS, which is available in 70 countries but didn’t come to the United States unt