As a member of KATSEYE, Yoonchae Jeung represents South Korea abroad in the global girl group created by K-pop label HYBE and Geffen Records. So, it’s no surprise that she’s also bringing K-beauty trends stateside. Cue: Yoonchae’s favorite blush trend.

Across music videos and stage performances, Yoonchae is often seen sporting a flush of bright blush. The members even call it her signature beauty look in their Teen Vogue cover story . Yoonchae tells us she was inspired to adopt the look as her own after she noticed it began to trend in Korea.

The key to Yoonchae’s trending blush routine is focusing on the area directly underneath the eye and blending it out softly without going too far away from the center. The shade of blush is also key. When Yoonchae travels back to Korea, she says

See Full Page