The data doesn’t lie: Americans love Trader Joe’s . The grocer continues to outperform its competitors when it comes to fair pricing, diverse inventory, and customer service. A report from Solitaired recognized Trader Joe’s as the best grocery store chain in the U.S., and called out Walmart , Kroger, and Safeway for having the worst customer reviews and ratings. And now, The Axios Harris Poll 100 has crowned Trader Joe’s America’s " Most Visible Brand " of 2025.

Results from the 2025 Axios Harris Poll 100 reputation rankings reveal that 60 percent of Americans believe companies view tariffs "as an opportunity to raise prices more than needed to boost profits." Moreover, 70 percent of survey respondents say businesses are "taking further advantage of inflation to increase their pro

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