Florida basketball made a big splash when it landed Princeton transfer point guard Xaivian Lee as the first piece to its new-look backcourt for 2025-26.

Since then, the 6-foot-4 Lee cashed in with a significant Name, Image and Likeness market on May 29, signing a deal with Serious Player Only, a Chinese-based shoe company, to become the face of the brand.

A Toronto native, Lee is of South Korean descent and holds dual citizenship in the U.S. and Canada, making him an ideal candidate to become the first NCAA NIL athlete to sign a shoe deal with an international brand. It paid handsome dividends. According to a report from On3s Pete Nakos, Lee's combined compensation from the shoe company and his NIL collective deals with the Florida Gators will total $6 million in 2025-26.

Serious Pla

See Full Page