NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said.

Bieber's Rhode had $212 million in net sales in the 12 months that ended March 31. The company's products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K.

Bieber, 28, a model and the wife of singer Justin Bieber, will be Rhode's chief creative officer and head of innovation and also a strategic adviser to the combined companies.

She launched Rhode, which is her middle name, as a skin care line in June 2022 and has since expanded the brand to include blushes, colored lip balms and lip liners.

The brand is popular with young consumers and other fans of Bieber's fresh-faced, casu

See Full Page