Frame was launched in Los Angeles in 2012, by founders Erik Torstensson and Jens Grede, with a focus on handcrafted denim . The brand began with jeans , but quickly became a modern day phenomena—taking off in the early years, with the help of countless supermodel and creative collaborations, including Karlie Kloss in 2014, Inez & Vinoodh in 2015, and Lara Stone in 2016.

A Guide to Frame’s Most Popular Denim:

The Classic Straight: Le Sleek Straight , $258

The Soft Palazzo: Le Slim Palazzo , $268

The Barrel Silhouette: The Bubble , $298

The Easy Bootcut: The Arrow , $268

The Simple and Straight: The Vertical , $288

The Iconic Flare: The Lax , $288

The Sleek Skinny: Le High Skinny , $228

The Effortless Cropped: The Reboot Crop , $268

Since then, Frame’s o

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