Typically, when a major consumer technology company announces a partnership with the military, it does so carefully. In some cases, it might be worried about pushback from the public, the press, or its own employees and will word things cautiously, change policies quietly, and keep the spectacle to a minimum, like a university might (see Google ). In cases where military ties are more established and less sensitive, firms will adopt the bureaucratic communication style of their customers, talking in anodyne terms about reaching “key milestones” in the effort to “establish an enterprise-level tactical cloud” (see Microsoft ).

Then you have Meta :

Here we have Mark Zuckerberg standing with Palmer Luckey, founder of Oculus and onetime Facebook employee, now CEO of defense-tech company

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