Social media has proven to be a double-edged sword for Binbrook Pride, which hosts its fifth annual pride celebration at the town's fairgrounds on Sunday.

Through platforms like Facebook, Instagram and Tiktok, the 2SLGBTQ+ organization in Hamilton has been able to reach new people and evolve from a hangout outside Tim Hortons to a vibrant Binbrook community festival.

Binbrook Pride has also used social media to find new sponsors quickly this year after some previous contributors pulled out, says Kasha Czech, a drag performer who heads up the organization.

But social media has also led to online harassment for organizers and participants after a video of a performer at last year's event went viral, Czech added. Last time she looked, the video had 17 million views across all platforms.

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