Mercedes-Benz exhibits its roadster Mercedes Maybach 680 Monogram at the Brussels Motor Show in Brussels, Belgium, on January 16, 2025. Daniel Pier/NurPhoto via Getty Images

What matters more to drivers these days? Is it technology, horsepower or efficiency?

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley and Rolls-Royce. Drive one on Germany's Autobahn, and you'd be astonished at the power and speed.

Daniel Lescow, the head of Mercedes-Maybach, said customers are looking to "express their lifestyle and individuality," which may be satisfied by brand's latest status symbol, the SL 680, a glamorous two-seater that launched last year and arrives at U.S. dealers this summer.

The SL, which will be priced above $

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