Glance at the list of top contenders for the nonfiction special this Emmy season and you’ll find some big musical talent: Bruce Springsteen. Celine Dion . John Williams. The Beatles.

Yet far from a thrilling foray into the modern canon, these Rock and Roll Hall of Fame excursions suggest a world in which nonfiction TV has become an exercise in brand management, say documentary leaders, marginalizing robust storytelling and journalism.

The Emmys documentary special once covered a wide range of social topics. Beginning some 25 years ago, it included the stories of Vietnam POWs and prison cover-ups, child beauty-pageant contestants and racial inequities. But in recent years this has morphed. In 2024, four of the five nominees were authorized celebrity biographies. The year before? The sam

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