Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month , its first comprehensive partnership with a professional women’s sports circuit.

MLB said Thursday it was making a strategic investment in the Athletes Unlimited Softball League of an undisclosed amount for operational costs and a commitment to help it gain visibility. MLB will assist with content, marketing and sales, events, distribution, editorial, and digital and social platforms.

Support will include marketing the AUSL and its athletes during MLB's All-Star Game and throughout the postseason along with broadcasts on the MLB Network and streams on MLB.TV.

“This is something we’re really excited about,” MLB commissioner Rob Manfred told The Associated Press. “We stud

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