What is it about Pop-Tarts that makes them so hard to resist? The crispy flaky crust? The gooey middle? The scent of slightly burnt sugar?

Whether you like them right out of the package or toasted to perfection, Pop-Tarts are really the best go-to "breakfast" for anyone who's in a hurry and have been guilty pleasure for breakfast or a midnight snack for over 60 years.Light on protein and nutrients, perhaps, but every once in a while, who cares?

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Over the years, Pop-Tarts have popped up in recipes, been dunked in milk, and even frozen for extra crunch. Now they're about to appear in an unexpected part of the grocery store.

Kellanova, the snack food division of the Kellogg Company, announced a new line of frozen Pop-Tarts

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