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Trav's Outfitter, a family-owned shoe store in South Dakota, received the Lloyd All-In Award from the Prairie Family Business Association (PFBA).

The award recognizes Trav's Outfitter's commitment to customer service and its engagement with the PFBA.

The PFBA helps family-owned businesses in South Dakota overcome challenges related to generational ownership.

Trav's Outfitter emphasizes proper shoe fitting and caters to both work and recreational footwear needs.

Since May 2004, Trav’s Outfitter (first on S.D. Highway 20 North and since 2018 at its new location on U.S. Highway 212 East) has put people in the proper footwear for their professions, passions or particular tastes in color and style. Earlier this month, Trav’s ownership earned honors for its customer-fi

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