With online threats evolving rapidly, brand owners require forward planning and steadfast support to protect their assets online. Séverine Bonhomme, Senior Client Solutions—Trademark, Design & Domain Services at Questel shares how modern brand protection technology can help you cut through the noise to pinpoint infringement effectively.

In the past, online brand protection could be achieved simply by watching known channels for familiar threats. A counterfeit on a major marketplace or an unauthorized use of a logo on social media could be flagged, reported, and taken down with relatively little effort.

Today, the landscape is different—more fragmented, more dynamic, and far more complex. As brands expand their digital presence, so do the opportunities for misuse. And with that growth com

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