The Distilled Spirits Council of the United States has a Code of Responsible Practices for Beverage Alcohol and Advertising and Marketing which sets forth voluntary standards for marketers of distilled spirits to help them advertise in a “responsible and appropriate manner.” The Code provides detailed guidance about how to ensure that you're advertising to an adult audience, how to advertise in a socially responsible manner, and other topics.

If a competitor, a consumer, or anyone else believes that a marketer has violated the Code, then that person or company can file a complaint with the DISCUS Code Review Board, which will then consider the complaint and issue a decision.

Recently – and just in time for summer – a consumer complained to DISCUS about two Campari social media posts

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