Nike has reached through the Golden Arches for its next head of communications.

On Monday, the sports giant named Michael Gonda, former chief impact officer for North America at McDonald’s , to become its executive vice president and chief communications officer. He will assume the position formerly held by KeJuan Wilkins, who left Nike in March, about six months after Elliott Hill became chief executive officer.

Wilkins reportedly resigned for personal reasons and Gonda will officially join Nike on July 7 and report to Hill.

In this position, Gonda will lead global communications for Nike, overseeing all facets of the communications strategy, including storytelling, corporate and brand reputation, issues management, and employee engagement. He will also become a member of the co

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