Authentic Brands Group announced on Monday a new distribution deal for its Reebok brand across North America and Europe.

The New York-based brand management firm has tapped Slam Jam , a European premium lifestyle company, to expand Reebok's presence across the United States, Canada, Central, and Eastern Europe.

Through the partnership, Slam Jam will work in close coordination with RDG, the Reebok's global design hub and supplier, ensuring the sportswear brand reaches consumers through key global retail partners, according to a press release.

“Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space,” said Steve Robaire, EVP, Reebok at Authentic.

“Their history, credibility, and connection to top retail partners make them the ideal partner to help

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