Taylor Swift finally gained ownership of her first six albums in a momentous deal she announced to the world last Friday, and with the superstar officially reunited with her music , Spotify streams on her Big Machine-era recordings quickly skyrocketed that day.
According to figures Spotify shared with The Hollywood Reporter , streams on all of the original versions of her older albums at least doubled on Friday, May 30, compared to the albums’ average daily streams from April 1 through May 29. (Spotify didn’t disclose specific streaming numbers themselves, only percentage changes.)
Taylor Swift finally gained ownership of her first six albums in a momentous deal she announced to the world last Friday, and with the superstar officially reunited with her music , Spotify str