Monaco has been a luxury playground for almost 150 years. The idea to open a casino, luring in the rich and great from across Europe, was born of a need to save the state from financial ruin.

It worked immediately – and has done ever since. Many of Monaco's current clientele have been visiting the Principality faithfully for decades, funding its status as a superbly wealthy pleasure enclave with their high-rolling losses and taste for fine dining and high fashion.

The success provided by that loyalty has not come without a price. Catering to the old guard has left Monaco lagging behind other resort towns in Europe and the Middle East when it comes to attracting the younger clientele who will provide the next generation of success.

Much of the work done to lure Gen Z has been carried out

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