A chatty animated amphibian starring in videos for Bad Bunny’s recent album has launched the Puerto Rican crested toad — an endangered species native to the island — into newfound fame, following years of quiet, collaborative conservation efforts involving Chicago’s Brookfield Zoo.

“They’re kind of famous now,” said Mike Masellis, Brookfield Zoo’s lead animal care specialist for aquatics. While getting his oil changed at an auto shop recently, he noticed a kid in the waiting room was wearing a hoodie with an image of the toad. “It’s exciting to see people become aware of the species.”

The Puerto Rican reggaeton and rap artist directed a short film in which the crested toad — sapo concho in Spanish — lends an ear to an old man reminiscing about his life on the island and wishing h

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