RIMOWA is back with the latest instalment of its “Never Still” campaign, expanding its exploration into themes of “purposeful travel, personal evolution and the pursuit of progress.” Looking at the stories that come from movement, the fifth part of the campaign taps global superstars like BLACKPINK’s Rosé , Jay Chou and Sir Lewis Hamilton.

As part of the campaign, Rosé looks at the ways travel shapes her sense of self as an artist, looking at the meaning of home and what’s really important to her. “Every journey I take leaves a lasting impact. Travelling the world only makes me realise just how much more there is to explore,” the artist says in a press release.

Spotlighting three of RIMOWA’s signature aluminium suitcases, the new campaign looks to celebrate our personal journeys, look

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