Often citing concerns about side effects, Gen Z women (born between 1997 and 2012), increasingly are shunning evidence-based family planning and reproductive health counsel, turning instead to advice from social media influencers and fertility tracking apps — with mixed results — according to experts.

Federal data published in 2020, the most recent data currently available, reported that only about 14% of women in the United States used oral contraception. That was down by half from data collected in the United States in 2010 .

One expert views the sea change as an emerging power struggle between women and medicine at large, the institution that has control over their fertility and body literacy.

Others are less worried about the dangers posed by social media and more about health d

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