Rodney Blackwell has fond childhood memories of eating burgers from McDonald’s. Family celebrations were marked by a meal at the fast food chain, and he’d inevitably order his favorite, a Quarter Pounder with cheese. He recalls the time the juicy burgers were on sale for 99 cents. His parents bought a bunch and put them in the freezer for him to have later as after-school snacks.

“Burgers were kind of always around,” said Blackwell, now an adult connoisseur. “It was the food that was always accessible.”

Few foods are as quintessentially American as the burger. While a summer grilling staple, burgers are enjoyed year-round. This is particularly true for Blackwell, who has turned a childhood treat into a passion he hopes will sustain his family for years to come.

He’s the owner of Plush B

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