Dave (34) is a salesman. He’s always believed himself to be adept at straddling the boundary between truth and bullsh!t, keeping his claims credible so he can close the sale.‘I genuinely believed that customers would show me the door if I said something ridiculous’, he told reporters. ‘Like claiming that our double glazing will cure cancer, or generate limitless wealth, or telling a dissatisfied customer that their condensation is caused by immigrants. I just thought people had some common sense

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