Seth Rogen and Evan Goldberg mock Hollywood’s creative collapse in The Studio — while continuing to churn out sequels, reboots, and branded spin-offs.

A lot has been written about the IP problem besetting mainstream filmmaking today. IP, or intellectual property, refers to all the preexisting material adapted to film by studios and producers. It’s a way of minimizing financial risk by relying on familiar sources that have already found favor with consumers. These include best-selling novels, popular comic books, hit video games, and remakes of beloved older films and television shows but also, increasingly, successful brand-name commercial products such as Barbie, Air Jordan, and BlackBerry.

In short, IP refers to all of those plus any sequels, spin-offs, remakes, or reboots that follow

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