Amid Business Insider's latest pivot to AI, the site's past brushes with the technology are coming back to haunt it.

As Semafor reports, a manager recommended fake, seemingly-AI-generated books to underlings last year on a reading list meant to help them better understand business journalism.

In the staff email, which was leaked to Semafor, the senior BI manager suggested well-known titles like Andrew Ross Sorkin's classic "Too Big To Fail," about the Wall Street crash of 2008, and "DisneyWar" by James Stewart, which exposed the tumultuous behind-the-scenes drama at the famed studio some 20 years ago.

Those were recommended alongside books that nobody had heard of, with names like "Simply Target: A CEO’s Lessons in a Turbulent Time and Transforming an Iconic Brand" by Gregg Steinhafel,

See Full Page