Carhartt WIP just unveiled its Spring/Summer 2025 womenswear collection, and while it proudly holds onto its rugged roots, this season brings a refined twist that feels soft, fresh and feminine.

Shot through the dreamy, artful lens of Paris -based photographer Fiona Torre , the campaign is all about contrast, featuring fluid silhouettes wrapped in a hazy glow, balanced by the brand’s signature workwear backbone. The collection itself blends structured staples with whisper-soft textures — pairing the iconic “W’ OG Active Jacket” with comfy jerseys that feel lived-in. Expect cozy hooded sweatshirts, slouchy tees and graphic long sleeves that bring a casual cool to your summer wardrobe.

Carhartt WIP elevates its classics with a modern eye, like the utilitarian double-knee pant reimag

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