Gen Z parents aren’t reading to their kids as often as other generations because they feel like it isn’t fun, raising concerns about the lack of early exposure to books.

The number of parents reading to their children is at an all-time low, with fewer than half (41%) of kids four years old and younger being read to frequently. In 2012, that number was 64%, according to a study published last month by HarperCollins UK .

Gen Z – typically those born between 1997 and 2012 – are “significantly more likely than Millennials or Gen X to view reading as ‘more a subject to learn’ rather than a fun or enriching activity,” the study said.

It's the first generation to grow up in the age of technology, whereas Millennials, who came before them, remember a world before the internet.

This attitude

See Full Page