On Tuesday (June 3), VNYL Inc. announced it has acquired record subscription service Vinyl Me, Please. VMP, which launched in 2013, was facing bankruptcy and liquidation.

VNYL will relaunch the brand and service under new ownership and with a new leadership team that includes Nick Alt as CEO and Emily Muhoberac as president. “This isn’t about reinventing Vinyl Me, Please,” said Alt in a statement. “It’s about restoring its true form as the ‘Best Damn Record Club.’”

VNYL already has two subscription services under its umbrella: VinylBox and the VNYL brand. According to a release, the three brands will be marketed to specific audiences: VMP for audiophiles, VinylBox for millennials and VNYL for Gen Z and Alpha.

“Our philosophy is simple: not every collector is the same,” said Alt. “We’re

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