ATLANTA - With nearly 100,000 followers across Instagram and TikTok, a local social media personality known as Hood Anchor Ye is making waves in the Atlanta news scene—offering breaking coverage with a raw, personal style that’s connecting with audiences who don’t typically watch the news.

What we know:

Ye, who has been seen reporting from the same scenes as professional news crews, said the idea started unexpectedly in January. While stuck in traffic on Interstate 75 during a police standoff with a man threatening to jump from a bridge, he began filming what he saw and narrated it like a breaking news report.

That video quickly gained traction online—and turned into a full-time career.

What they're saying:

"People, they DM me, they text me," Ye said. "So as soon as they hit me, I'm

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