Search engine optimisation continues to evolve, and forward-thinking marketers are now incorporating AI tools like ChatGPT into their SEO strategies.

This powerful language model can transform how businesses approach content creation, keyword research, and competitive analysis, potentially delivering significant improvements in search rankings.

We speak to Jade Bartholow, founder of Sierra Six Media, a leading SEO agency , to understand how her agency is using Chat GPT to maximise SEO performance. Article continues below advertisement

Can ChatGPT really improve my website's search rankings?

Yes, when used strategically. ChatGPT isn't a magic solution that automatically boosts rankings, but it provides valuable capabilities that can enhance your SEO efforts. Recent data from Semrush

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