Ryan Blaney finally cut through the heartbreak to claim his first Cup Series win of the 2025 season at Nashville Superspeedway. The Cracker Barrel 400 was a showcase of determination, with Blaney leading 139 of 300 laps and sealing the deal after a 103-lap green-flag run to the finish. Fans in the stands erupted as he climbed atop his car, arms raised in triumph, before handing the checkered flag to an eager young fan. But while the drama unfolded, millions of fans watching from home had a very different experience.

With Amazon Prime Video streaming the race as part of NASCAR’s media deal, the broadcast left no stone unturned. And yet, despite the applause, one piece of data told a completely different story. So what went down?

Amazon’s NASCAR experiment: A streaming success or a ratings

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