EXCLUSIVE : AI is arguably one of the hottest topics on the lips of global entertainment industry figures at the moment. At this year’s Cannes Film Festival, the industry was awash with buyers, sellers and festival heads chattering about how to come to grips with this new phase of technology that is increasingly encroaching on the traditional space.

But former OpenAI exec Zack Kass , who has advised organizations ranging from The White House to Coca-Cola to Morgan Stanley to help their businesses come to terms with the “transformative potential” of AI, believes there is a huge opportunity for content creators with respect to AI.

Having worked in the AI sector for more than 16 years, more recently as the Head of Go-To-Market for OpenAI, Kass admits he’s sat in rooms with major Holl

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