Francesco Scognamiglio is again holding a 100% stake in his eponymous label. The Neapolitan designer had sold the brand to the Y Capital Management investment fund in 2021. The buyback deal, sealed after lengthy negotiations, marks the beginning of an ambitious new project that blends fashion, art, and identity.

The label's relaunch will begin from Naples, the designer's home base, where Scognamiglio will celebrate his 50th birthday with an event scheduled later this month at the Royal Palace, which will open to the public for the first time.

More than 200 international guests — including inspirational celebrities, supermodels, and music and film personalities — will attend the celebration, which has been conceived as a manifesto for the designer's new creative phase. Central to this

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