TikTok finally gives users control over what they see on their For You Page

TikTok will let people better control the topics that appear in their “for you” page – but only partly.

A new update lets people choose to see more or less of content on a range of different topics: from travel to sports or humour.

The feature will not let users turn off content from those topics entirely. But it will allow people to reduce the amount of a certain thing that they see, TikTok said.

TikTok will also now let people use “smart keyword filters” that make it easier to filter out a certain kind of content.

The app has long allowed people to choose certain keywords to restrict from their algorithm. But the new feature will use AI to also find synonyms and similar content that will also be hidden from the feed.

TikTok’s algorithm and its for you page are a central part of its