The word of the season for Hervé Léger’s Michelle Ochs: allure. And her motto? “Give her a reason to shop.”

Ochs and her fellow designers have the Herculean task of inspiring a consumer that, as has been widely reported by industry trades, is becoming less interested in engaging with the luxury market. But she seems to be taking the new status quo in stride, you could say she’s actually having some fun imbuing novelty into this decades-old label. (Hervé Legér turns 40 this year.)

Resort, which covers the holiday season, is crucial for a label like Léger with a proven track record in event dressing. Ochs reports that they’ve “gained traction” with the introduction of woven styles as complements to the brand’s famous bodycon knits. Her loosening of other silhouettes has also helped her pus

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