Play time is officially here!

Disney Jr. has announced "Disney Jr. Let's Play!," a global campaign to encourage preschoolers to get laughing, moving and, of course, playing.

The company-wide effort was announced on ABC's Good Morning America , which will air future segments through the summer to promote movement.

Disney Jr. will also collaborate with ESPN's Take Back initiative to offer grants to families with preschoolers who are facing financial hardship.

"At Disney Jr., play is more than a pastime - it's a key part of how we tell stories, spark imaginations and help kids make sense of the world," said Ayo Davis, president, Disney Branded Television. "Our characters aren't just beloved favorites, they're friends who inspire movement, creativity and joy. With 'Disney Jr. Let's Play!

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