Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist.

Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies.

“Since founding Vivrelle in 2018, we’ve remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,” said Blake Geffen, founder and CEO of Vivrelle.

“This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.”

Vivrelle is a first-of-its-kind membership clu

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