The Sports Bra, the world's first sports bar exclusively showing women's sports, is expanding to Las Vegas, officials announced today.
The concept is also expanding to Boston, Indianapolis and St. Louis. Media coverage of women's sports has increased 275% over five years, underscoring the growing demand for dedicated spaces celebrating female athletes, the group said.
"The first four franchises will join our Portland location to become the 'Starting Five,'" said founder and CEO Jenny Nguyen. "We're serving fans nationwide who are hungry for spaces that champion women's sports and create community where everyone belongs."
A company spokesperson said they are still finalizing a specific location in Southern Nevada.
The timing aligns with the growth of professional women's teams in these