As pride events across the country lose corporate sponsors amid economic uncertainty and political pressure, support for the Boston Pride for the People Parade has remained strong.
"We were concerned at the beginning about whether or not we would have the same level of support that we had last year," said Gary Daffin, one of the event organizers. "But in the end, most of the people who sponsored us last year returned."
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Daffin says they focus on Massachusetts businesses to foster a sense of community and have always been very intentional about how they choose their corporate sponsors.
"We vet our sponsors," Daffin said. "We look at whether or not they have been supporting anti-LGBTQ or anti-abortion issues or campa