Shaquille O’Neal may have spent his entire basketball career being an immovable force, but that’s not the only thing Big Diesel rules. His marketability was off the charts. It helped him become a business tycoon, leveraging his image as the selling point. That and his past with Reebok were also an inspiration for him to become the president of the brand. And he is wasting no time hunting for the biggest athletes to revive Reebok again.

It started with WNBA’s Angel Reese. “I just want everybody walking down the street in Reebok. In a perfect world, say yes, please say yes. What is it? In a perfect world, I would like you to debut them against Caitlin Clark.” Shaq knew her from her time at LSU and has followed her journey to the big league, so the confidence is understandable. However, th

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