“Sweet Melon.” If you ask anyone from China what that term means, the answer might surprise you in the best possible way. In China, it isn’t just roadside fruit, it’s something way bigger, a symbol of hope. For Chinese basketball fans, “Sweet Melon” means Carmelo Anthony. Historically, very few NBA stars earned the same level of love from the Chinese Basketball Association (CBA) that they got back home. And now, you can officially add Carmelo Anthony’s name to that elite list of international icons beloved by both East and West.

So, here’s the scoop: $25.1 billion Fanatics, the world’s biggest licensed sports merch retailer, is finally opening its first store in mainland China. This month, they’re dropping it at Guangzhou’s Tianhui Parc Central. This giant started their journey way bac

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