Despite the recent Cannes Film Festival being an assemblage of some of the biggest stars in the world, it was a vacuum cleaner that sucked up the attention at the red carpet – and a major prize to boot.
But this is no ordinary household appliance.
Designed by award-winning product designer Sim Hao Jie, the red-and-white vacuum cleaner is one of the main stars of the Thai film A Useful Ghost, which won the Grand Prize at the Critics' Week section of this year’s Cannes Film Festival .
The debut feature of director Ratchapoom Boonbunchachoke, A Useful Ghost stars Davika Hoorne and Witsarut Himmarat, and tells the story of a widower who discovers that the spirit of his deceased wife has possessed a vacuum cleaner.
Sim is one of the Singaporean creatives who worked on the film, which is a