From Day One at Hervé Léger, Michelle Ochs’ goal has been to expand beyond the legacy of the bandage dress. Now two years in, she is seeing “traction,” she said from her studio while looking through her resort collection. Hervé Léger’s legacy is long but it always comes back to the iconic dress, so Ochs evolved it by injecting new brand codes. “She’s living her life head to toe now,” she said, a good thing for a brand as it aims to broaden its appeal.
Resort sees Ochs continue to push daywear with sleek suiting and neoprene separates with a bit of a sporty edge. Dresses are still key, and she took a trompe l’oeil direction, mimicking the crossing effect of the bandage dress with a sprayed metallic print. It was still sexy but renewed. Another novelty she created was a grommet print, which